The robustness of corporate social responsibility and brand loyalty relation : a meta-analytic examination
Ahmad Aljarah and Blend Ibrahim
| Year of publication: |
2020
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| Authors: | Aljarah, Ahmad ; Ibrahim, Blend |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 7, p. 1038-1072
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| Subject: | Corporate social responsibility | culture | industry | loyalty | meta-analysis | meta-regression | methodology | Corporate Social Responsibility | Meta-Analyse | Meta-analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1746464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287159