The robustness of the effects of consumers' participation in market research : the case of service quality evaluations
Chezy Ofir, Itamar Simonson, & Song-Oh Yoon
| Year of publication: |
2009
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|---|---|
| Authors: | Ofir, Chezy ; Simonson, Itamar ; Yoon, Song-oh |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 105-114
|
| Subject: | Marktforschung | Market research | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901136