On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Bjoern S. Ivens and Alexander Leischnig; Brigitte Muller; Katharina Valta
| Year of publication: |
2015
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|---|---|
| Authors: | Ivens, Bjoern S. ; Leischnig, Alexander ; Muller, Brigitte ; Valta, Katharina |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 8, p. 808-820
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| Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011307825