The role of communication within customer relationship marketing in the hotel business : how communication inflluences the booking behavior of hotel customers
Michael Toedt
| Year of publication: |
2014
|
|---|---|
| Authors: | Toedt, Michael |
| Published in: |
Contemporary approaches of international business management, economics, and social research. - Berlin : epubli, ISBN 3-7375-1329-5. - 2014, p. 133-142
|
| Subject: | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Kommunikation | Communication | Interne Kommunikation | Internal communication | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010494062