The role of customer trust, service quality and value dimensions in determining satisfaction and loyalty : an empirical study of mobile telecommunication industry in Pakistan
Wajeeha Aslam, Imtiaz Arif, Kashif Farhat, Marium Khursheed
| Alternative title: | Uloga potrošačeva povjerenja, kvalitete usluge i dimenzija vrijednosti pri određivanju zadovoljstva i lojalnosti: empirijsko istraživanje mobilne telekomunikacijske industrije u Pakistanu |
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| Year of publication: |
2018
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| Authors: | Aslam, Wajeeha ; Arif, Imtiaz ; Farhat, Kashif ; Khursheed, Marium |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 30.2018, 2, p. 177-194
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| Subject: | customer satisfaction | customer loyalty | trust | service quality | perceived value | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Pakistan | Vertrauen | Confidence | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2018.30.2.177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011994848