The role of 1st tier suppliers in automobile product modularisation: the search for a coherent strategy

Modularization is a growing concept in auto industry. Architectural decisions had been many time studied from the car maker's point of view. This article addresses the question of supplier's strategy in the modular business. A prior publication (Fourcade Midler 2004) showed that supplier's involvement could take various forms, from light coordination to heavy investment in deep module redesign. This article will investigate how these different modular involvement profile could fit in general 1st Tier supplier's strategy. It is based both on a general study of automotive suppliers industrial field and an interactive research that we have been pursuing in conjunction with one 1st Tier supplier since 2001.