The Role of a Host Country Image and Mega-Event's Experience for Revisit Intention : The Case of Poland

Based on the survey data for EURO 2012™ visitors in Poland (N=103), the following hypotheses are given: (H1): The host country image will positively influence the EURO 2012™ visitors` revisit intention, (H2): The mega-event experience will positively influence the EURO 2012™ visitors` revisit intention to the host country, (H3): The host country image has more positive impact on the EURO 2012™ visitors` revisit intention than the mega-event experience. The results show that there is a significant and positive relationship between the host country image and the EURO 2012™ visitors` revisit intention and there is no significant relationship between the mega-event experience and the EURO 2012™ visitors` revisit intention. The results lead to conclusions that for traveling mega-events’ fans, the attributes of association, which organized the mega-event may be more important than the event`s experience and the host destination