The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Frank Huber, Anita Eisele, Frederik Meyer
| Year of publication: |
2018
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|---|---|
| Authors: | Huber, Frank ; Eisele, Anita ; Meyer, Frederik |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 1, p. 47-63
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| Subject: | brand loyalty | brand nature | emotional brand attachment | ought self-congruence | self-discrepancy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Markentreue | Brand loyalty | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970171