The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang, Abhishek Behl, Francisco Guzmán, Vijay Pereira and Manlio Del Giudice
| Year of publication: |
2023
|
|---|---|
| Authors: | Le Dang Lang ; Behl, Abhishek ; Guzman, Francisco ; Pereira, Vijay ; Del Giudice, Manlio |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 1, p. 127-154
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| Subject: | Advertising efforts | Brand loyalty | Distribution intensity | Global brand | International marketing | Store image | Internationales Marketing | Werbung | Advertising | Markenimage | Brand image | Markentreue | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-06-2021-0200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227458