The role of anthropomorphism and racial homophily of virtual influencers in encouraging low- versus high-cost pro-environmental behaviors
Calvin Wan, Daisy Lee, Peggy Ng
| Year of publication: |
2024
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|---|---|
| Authors: | Wan, Calvin ; Lee, Daisy ; Ng, Peggy M. L. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 8, p. 1833-1853
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| Subject: | artificial intelligence | influencing marketing | pro-environmental behaviors | sustainability | virtual influencers | Umweltbewusstsein | Environmental consciousness | Künstliche Intelligenz | Artificial intelligence | Influencer | Marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015073445