The role of artificial intelligence in improving the omnichannel customer experience
Ana Valeria Calvo and Ana Dolores Franco and Marta Frasquet
| Year of publication: |
2023
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|---|---|
| Authors: | Calvo, Ana Valeria ; Franco, Ana Dolores ; Frasquet Deltoro, Marta |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 9/10, p. 1174-1194
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| Subject: | Artificial intelligence | Customer experience | Digital technologies | Omnichannel | Retail | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2022-0493 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484076