The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Chiara Piancatelli, Marta Massi and Andrea Vocino
| Year of publication: |
2021
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|---|---|
| Authors: | Piancatelli, Chiara ; Massi, Marta ; Vocino, Andrea |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 6, p. 546-566
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| Subject: | brand trustworthiness | consumer behavioral intention | intention to recommend | intention to revisit | Museum atmosphere | perceived quality | Konsumentenverhalten | Consumer behaviour | Museum | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Italien | Italy | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1786846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588444