The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Samy Belaid; Azza Temessek Behi
| Year of publication: |
2011
|
|---|---|
| Authors: | Belaid, Samy ; Behi, Azza Temessek |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 1, p. 37-47
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Utilitarismus | Utilitarianism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007096