The role of attachment in building consumer-brand relationships: an empirical investigation in the utilitarian consumption context
| Year of publication: |
2011
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|---|---|
| Authors: | Belaid, Samy ; Behi, Azza Temessek |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 1 (1.3.), p. 37-48
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