The role of attention in mediating the effect of advertising on attribute importance
Scott B. Mackenzie
| Year of publication: |
1986
|
|---|---|
| Authors: | MacKenzie, Scott B. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 2, p. 174-195
|
| Subject: | Werbung | Advertising | 1986 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001018732