The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
Scott B. MacKenzie, Richard J. Lutz, and George E. Belch
| Year of publication: |
1986
|
|---|---|
| Authors: | MacKenzie, Scott B. |
| Other Persons: | Lutz, Richard J. (contributor) ; Belch, George E. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 2, p. 130-143
|
| Subject: | Werbung | Advertising | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001011978