The role of augmented reality experiences in consumers' purchase intention toward new products
Anupama Ambika, Varsha Jain, Russell Belk, Dharun Kasilingam, Rajneesh Krishna
| Year of publication: |
2025
|
|---|---|
| Authors: | Ambika, Anupama ; Jain, Varsha ; Belk, Russell W. ; Kasilingam, Dharun Lingam ; Krishna, Rajneesh |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 2, p. 799-819
|
| Subject: | augmented reality | ARM | augmented reality marketing | new products | TEAV | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2435 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015334451