The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Jialing Lin, Antonio Lobo, Civilai Leckie
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Lin, Jialing ; Lobo, Antonio ; Leckie, Civilai |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 133-141
|
| Subject: | Green brand | Green perceived value | Green benefits | Green transparency | Self-brand connection | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Markenimage | Brand image | Markentreue | Beziehungsmarketing | Relationship marketing | Öko-Marketing | Green marketing | Markenartikel | Brand | Markenführung | Brand management | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.12.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645145