The Role of Brand Detachment on the Dissolution of the Relationship Between the Consumer and the Brand
| Year of publication: |
2004
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|---|---|
| Authors: | Perrin-Martinenq, Delphine |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 20.2004, 9, p. 1001-1024
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