The role of brand images in consumer practices: uncovering embedded brand strength
| Year of publication: |
2011
|
|---|---|
| Authors: | Rindell, Anne ; Korkman, Oskar ; Gummerus, Johanna |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 6 (20.9.), p. 440-447
|