The role of brand knowledge in determining sponsorship effectiveness
Leah Kathleen Donlan
| Year of publication: |
2013
|
|---|---|
| Authors: | Donlan, Leah Kathleen |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 2, p. 241-264
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| Subject: | sponsorship | effectiveness | brand associations | brand equity | brand knowledge | Sponsoring | Sponsorship | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Sportmarketing | Sports marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754887