The Role of Brand Knowledge in Determining Sponsorship Effectiveness
| Year of publication: |
2013
|
|---|---|
| Authors: | Donlan, Leah Kathleen |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 2 (1.3.), p. 241-264
|