The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
M. Harlie, Periyadi, Rizka Zulfikar, Yudi Permana
| Year of publication: |
2021
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| Authors: | Harlie, M. ; Periyadi ; Zulfikar, Rizka ; Permana, Yudi |
| Published in: |
International journal of management innovation systems : IJMIS. - Las Vegas, Nev. : Macrothink Institute, ISSN 1943-1384, ZDB-ID 2531418-X. - Vol. 6.2021, 1, p. 1-16
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| Subject: | Brand awareness | Product strategy | Price strategy | Brand loyalty | Preismanagement | Pricing strategy | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markentreue | Dienstleistungsqualität | Service quality | Produktmanagement | Product management | Asien | Asia | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ijmis.v6i1.18954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012647926