The role of brand perception in the information search and processing behaviour of mutual fund investors
Alagirisamy Kamatchi Subbiah Sukumaran
| Year of publication: |
2021
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|---|---|
| Authors: | Sukumaran, Alagirisamy Kamatchi Subbiah |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 37.2021, 1, p. 124-150
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| Subject: | brand perception | information search and processing | mutual fund investors | subjective knowledge | perceived purchase risk | PPR | purchase decision involvement | PDI | Investmentfonds | Investment Fund | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Anlageverhalten | Behavioural finance | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2021.115064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596457