The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Gargi Bhaduri and Jung Ha-Brookshire
| Year of publication: |
June 2017
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|---|---|
| Authors: | Bhaduri, Gargi ; Ha-Brookshire, Jung E. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 3, p. 293-310
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| Subject: | schema | transparency | third-party certificate | bootstrap | apparel brand | social responsibility | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1040441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705500