The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Beverly K. Brockman, Jeong Eun Park, and Robert M. Morgan
| Year of publication: |
July-September 2017
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| Authors: | Brockman, Beverly K. ; Park, Jeong Eun ; Morgan, Robert M. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 3, p. 201-219
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| Subject: | customer relationship management | interfirm trust | organizational learning | outsourcing | industrial marketing | business marketing | Beziehungsmarketing | Relationship marketing | Lernende Organisation | Learning organization | Outsourcing | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2017.1345260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763042