The role of communication and trust in explaining customer loyalty: An extension to the ECSI model
| Year of publication: |
2004
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|---|---|
| Authors: | Ball, Dwayne ; Coelho, Pedro Simões ; Machás, Alexandra |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 9, p. 1272-1293
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