The role of competitive strategies on export market selection by SMEs in an emerging economy
Abu H. Ayob and Zizah Che Senik (Faculty of Economics and Management, School of Management, National University of Malaysia, Bangi, Selangor, Malaysia)
| Year of publication: |
2015
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|---|---|
| Authors: | Ayob, Abu H. ; Zizah Che Senik |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 14.2015, 2, p. 208-225
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| Subject: | competitive strategies | export market selection | SME exporters | emerging economies | globalisation | Malaysia | KMU | SME | Schwellenländer | Emerging economies | Wettbewerbsstrategie | Competitive strategy | Globalisierung | Globalization | Export | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011530678