The role of conflict and opportunism on the duality of satisfaction in B2B sales relationships
Carlos Ferro-Soto, Carmen Padin, Mornay Roberts-Lombard, and Goran Svensson and Nils Høgevold
| Year of publication: |
2024
|
|---|---|
| Authors: | Ferro-Soto, Carlos ; Padin, Carmen ; Roberts-Lombard, Mornay ; Svensson, Göran ; Høgevold, Nils |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 36.2024, 6, p. 870-898
|
| Subject: | Business-to-business (B2B) relationship | Economic satisfaction | Non-economic satisfaction | Relationship | Sales conflict | Sales opportunism | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-06-2023-0189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015130318