The Role of Consumer Self-Efficacy and Website Social-Presence in Customers' Adoption of B2C Online Shopping
| Year of publication: |
2007
|
|---|---|
| Authors: | Dash, Satyabhusan ; Saji, K.B. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 20.2007, 2, p. 33-48
|