The role of consumers' construal level in art-infusion-type effect on retail product evaluation
Sangchul Park, Sanghoon Kim, Sungsook Ahn
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Sangchul ; Kim, Sanghoon ; Ahn, Sungsook |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-8
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| Subject: | Aesthetic judgment | Art infusion | Construal level | Experimental research | Product attitude | Konsumentenverhalten | Consumer behaviour | Experiment | Produktgestaltung | Product design | Ästhetik | Aesthetics | Einzelhandel | Retail trade | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303221