The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Year of publication: |
2022
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Authors: | Roy, Rajat ; Das, Gopal |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 1540-1552
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Subject: | Arousal | Loose change | Music | Pay-what-you-want | Salesperson | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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