The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Michael Dixon; Ekaterina V. Karniouchina; Bo van der Rhee; Rohit Verma and Liana Victorino
| Year of publication: |
2014
|
|---|---|
| Authors: | Dixon, Michael ; Karniouchina, Ekaterina V. ; Rhee, Bo van der ; Verma, Rohit ; Victorino, Liana |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 2, p. 275-294
|
| Subject: | Service operations | Service marketing | Services management | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343465