The role of corporate citizenship values in promoting corporate social performance: towards a conceptual model and a research agenda

Performance of corporations, under the stakeholder approach, is not measured in financial terms only; modern corporations have significant responsibilities beyond those to their shareholders. A value-laden concept such as sustainable construction, which emerges from a multi-stakeholder perspective, involves participation of the whole supply chain and incorporates the notion of corporate social responsibility (CSR). Creating sustainable habitats has societal as well as economic implications. While the UK government's Department of Trade and Industry is promoting CSR as a business contribution to sustainable development, many have argued that corporate citizenship takes shape at the point of government failure in the facilitation of citizen's rights. Recent research demonstrates varying degrees of corporate social performance (CSP) in different sectors and there are differing relationships between CSP and innovation in the real estate and construction sectors. A conceptual model linking corporate citizenship values (CCV) and CSP through corporate behaviour (BCORP) from a CSR and stakeholder theory perspective is developed. The proposed model presents avenues for future research and represents a significant first step towards modelling the important link between CCV and CSP.