The role of corporate image and switching barriers in the service evaluation process : evidence from the mobile telecommunications industry
Apostolos Giovanis (Department of Business Administration, Technological Educational Institute of Athens, Athens, Greece), Pinelopi Athanasopoulou (Department of Sport Management, University of Peloponnese, Sparta, Greece) and Evangelos Tsoukatos (Department of Accounting and Finance, Technological Educational Institute of Crete, Crete, Greece)
| Year of publication: |
2016
|
|---|---|
| Authors: | Giovanis, Apostolos ; Athanasopoulou, Pinelopi ; Tsoukatos, Evangelos |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 11.2016, 1, p. 132-158
|
| Subject: | Perceived value | Customer satisfaction | Service quality | Service evaluation | Corporate image | Behavioural intentions | Dienstleistungsqualität | Kundenzufriedenheit | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Beziehungsmarketing | Relationship marketing | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EMJB-01-2015-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011568313