The role of corporate image for quality in the formation of attitudinal service loyalty
Year of publication: |
2013
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Authors: | Jha, Subhash ; Deitz, George D. ; Babakus, Emin ; Yavas, Ugur |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 2, p. 155-170
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Subject: | corporate image | employee interaction quality | signaling theory | attitudinal loyalty | common method bias | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Signalling | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality |
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