The role of corporate image in business-to-business export ventures : a resource-based approach
Stavroula Spyropoulou; Dionysis Skarmeas; Constantine S. Katsikeas
| Year of publication: |
2010
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|---|---|
| Authors: | Spyropoulou, Stavroula ; Skarmeas, Dionysis ; Katsikeas, Constantine S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 5, p. 752-760
|
| Subject: | Exportwirtschaft | Export sector | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008737509