The role of corporate reputation on co-operants behavior and organizational performance
Casimiro Almeida M. Graca (Faculdade Economia, Universidade Coimbra, Coimbra, Portugal), and Coelho Arnaldo (Universidade Coimbra, Coimbra, Portugal)
| Year of publication: |
2016
|
|---|---|
| Authors: | Graca, Casimiro Almeida M. ; Coelho, Arnaldo |
| Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 35.2016, 1, p. 17-37
|
| Subject: | Performance | Culture | Loyalty | Satisfaction | Communication | Corporate reputation | Firmenimage | Unternehmenserfolg | Firm performance | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JMD-08-2014-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459122