The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Lucia Gatti; Albert Caruana; Ivan Snehota
| Year of publication: |
2012
|
|---|---|
| Authors: | Gatti, Lucia ; Caruana, Albert ; Snehota, Ivan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 1, p. 65-76
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Backgewerbe | Bakery industry | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009670173