The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation
| Year of publication: |
2013
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| Authors: | Lee, Taejun (David) ; Yun, TaiWoong ; Han, Kwang Seok |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 14435214. - Vol. 18.2013, 3 (26.9.), p. 158-176
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