The role of creative strategy, ad disclosure and regulatory focus in investors' decision making : an experimental investigation
Taejun (David) Lee; TaiWoong Yun; Kwang Seok Han
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Taejun ; Yun, TaiWoong ; Han, Kwang Seok |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 18.2013, 3, p. 158-176
|
| Subject: | financial services advertising | creative strategy | ad disclosure and regulatory focus | Regulierung | Regulation | Werbung | Advertising | Entscheidung | Decision | USA | United States | Kreativität | Creativity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010188531