The role of cultural intelligence in marketing adaptation and export performance
Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, and Arilova A. Randrianasolo
| Year of publication: |
2013
|
|---|---|
| Authors: | Magnusson, Peter ; Westjohn, Stanford A. ; Semenov, Alexey V. ; Randrianasolo, Arilova A. ; Zdravkovic, Srdan |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 4, p. 44-61
|
| Subject: | marketing-mix adaptation | export performance | exporting | cultural intelligence | Export | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Kognition | Cognition | Exportwirtschaft | Export sector | Kultur | Culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233208