The role of customer engagement behavior in value co-creation : a service system perspective
Elina Jaakkola and Matthew Alexander
| Year of publication: |
2014
|
|---|---|
| Authors: | Jaakkola, Elina ; Alexander, Matthew |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 3, p. 247-261
|
| Subject: | customer engagement | value co-creation | service system | resource integration | customer communities | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistung | Services | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010393232