The role of customer expectations in name-your-own-price markets
Year of publication: |
2015
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Authors: | Fay, Scott ; Lee, Seung Hwan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 675-683
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Subject: | Name-Your-Own-Price | Reverse auctions | Pricing | Expectation formation | Consumer learning | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Auktion | Auction | Lernprozess | Learning process | Internet-Auktion | Online auction | Auktionstheorie | Auction theory | Rationale Erwartung | Rational expectations | Preis | Price |
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