The role of customer experience in the formation of customer engagement in the retail banking industry : mediation and moderation analysis
Jyothi Chepur and Raja Shekhar Bellamkonda
| Year of publication: |
2022
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| Authors: | Chepur, Jyothi ; Bellamkonda, Raja Shekhar |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2022, 4, p. 357-387
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| Subject: | customer experience | customer engagement | satisfaction | emotions | convenience | mediation analysis | moderation analysis | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Emotion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2022.126896 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309491