The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
Year of publication: |
2019
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Authors: | Johansson, A. Elisabeth ; Raddats, Chris ; Witell, Lars |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 328-338
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Subject: | Customer knowledge development | Service infusion | Servitization | Service innovation | New service development | Incremental innovation | Radical innovation | Innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Produktentwicklung | New product development | Wissensmanagement | Knowledge management | Dienstleistungsinnovation | Dienstleistung | Services | Leistungsbündel | Bundling strategy | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing |
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