The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Marie-Lousie Fry; Judy Dreenan; Josephine Previte; Dian Tjondronegoro
| Year of publication: |
2014
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|---|---|
| Authors: | Fry, Marie-Lousie ; Dreenan, Judy ; Previte, Josephine ; Tjondronegoro, Dian |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 5/6, p. 551-570
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| Subject: | Model of Goal-Directed Behaviour | moderate drinking behaviour | responsible drinking | social marketing | alcohol prevention | Alkoholkonsum | Alcohol consumption | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376927