The role of digital service encounters on customers' perceptions of companies
Kristina Heinonen
| Year of publication: |
2010
|
|---|---|
| Authors: | Heinonen, Kristina |
| Published in: |
E-commerce trends for organizational advancement : new applications and methods. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-964-9. - 2010, p. 88-97
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917799