The role of disqualification factors and double counting in estimating the market potential for consumer services
| Year of publication: |
2008
|
|---|---|
| Authors: | Faulds, David J. ; Gohmann, Stephan F. ; Mangold, W.Glynn |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 22.2008, 6-7, p. 479-493
|