The role of E-quality within the consumer dexision making process
Year of publication: |
2014
|
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Authors: | Wen, Chao ; Prybutok, Victor R. ; Blankson, Charles ; Fang, Jiaming |
Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 34.2014, 12, p. 1506-1536
|
Subject: | Loyalty | E-commerce | Structural equation modeling | Service quality | Bricks and clicks | E-service operations | Dienstleistungsqualität | Electronic Commerce | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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